A deep dive into selected projects that showcases my full creative process—from research and strategy to design and execution. Each case study walks through the challenge, concept, and impact, giving insight into how I solve real design problems.
Céla Vie Beauty Visual Identity Case Study
Spec Project
Creating Céla Vie Beauty was more than just a branding exercise — it was an opportunity to fully explore the elegance and intention behind luxury skincare. My goal was to design a visual identity that felt effortlessly high-end while remaining approachable and modern.
This project pushed me to slow down and refine my process. From sketching multiple logo concepts by hand to finalizing a digital logo mark that feels soft yet confident, I was intentional with every design choice. I played with typography, spacing, and iconography to strike a balance between minimalism and femininity.
One of my biggest takeaways was learning how to extend a brand system — not just with a primary logo, but through a full identity suite: submarks, alternate logos, and branded collateral like business cards. It taught me how much thought goes into every piece of a visual identity.
I’m proud of this project because it reflects my growth in both concept development and execution. It reminded me that even a fictional brand can become a powerful showcase of my skill, taste, and vision as a designer.
