Céla Vie Beauty: Modern Luxury Rebrand

Céla Vie Beauty is a luxury beauty brand concept designed to embody modern elegance, intentional self-care, and timeless femininity. This speculative project explores a full visual identity system for a high-end skincare and cosmetics line targeting sophisticated women who value wellness, confidence, and natural beauty. The brand name, “Céla Vie” (a play on c’est la vie), reflects an empowered acceptance of life’s journey while embracing the soft, luxurious rituals of beauty. I developed the identity to visually communicate calm, softness, and strength—blending grounded earth tones with airy neutrals for a balanced, high-end aesthetic. The deliverables for this project included: Logo system (primary, secondary, and submark) Custom color palette with hex, RGB, and CMYK values Elegant brand typography Minimal icon and emblem design Layout mockups and visual storytelling This project challenged me to create a brand that feels aspirational yet approachable, modern yet timeless.